English Explanatory Dictionary

emotional pivot

English dictionary entry

Meanings

noun
  1. one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
  2. a narrative structure used in commercials known as “star-type” advertising.

Word forms

emotional pivot emotional pivots

Related words

advertising dramatic structure positive transition sustained emotion
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