English Explanatory Dictionary

dramatic structure

English dictionary entry

Meanings

noun
  1. The sequence that a five-act play follows, including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe.
  2. One of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.

Word forms

dramatic structure dramatic structures

Related words

advertising emotional build emotional pivot positive transition sustained emotion
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