virtue signalling
Meanings
noun
- The practice of expressing a particular opinion or performing a particular action in an attempt to make oneself look virtuous: commonly defensively in response to, or anticipation of, criticism; or aggressively, in assuming a moral posture in attacking an opponent.
verb
- present participle and gerund of virtue signal
Pronunciation
Word forms
Etymology
Initially used in academic works about religion to refer to ostentatious public displays of religiosity. Popularised by James Bartholomew in an April 2015 article in the British conservative magazine The Spectator.
Antonyms
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Derived words
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