English Explanatory Dictionary

own brand

English dictionary entry

Meanings

noun
  1. A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.

Word forms

own brand own brands

Synonyms

own label house brand store brand private label private brand white label off brand
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