white label

English dictionary entry

Meanings

adj
  1. Being a generically manufactured product, rebranded with the marketer's or retailer's trade dress: synonym of private label.
  2. Unbranded; being a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.
  3. Being a vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.

Word forms

white label white-label

Etymology

US, 20th century. Originally used for musical vinyl records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.

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