Frutiger Metro
Meanings
noun
- An aesthetic characterized by flat vector graphics, abstract shapes and flourishes, human silhouettes, and music-themed elements like speakers; blending the glossy stylization of its predecessor Frutiger Aero with Microsoft's flat Metro UI (Windows 8) for energetic, youth-focused branding on CDs, video games, and tech advertisements. This aesthetic originated in the late 2000s and early 2010s, when it featured prominently in media, but it gained a cult following in the 2020s.
Word forms
Etymology
Combining the Frutiger typeface family (named after designer Adrian Frutiger) with Microsoft's Metro design language of Windows 8.
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