English Explanatory Dictionary

enshittification

English dictionary entry

Meanings

noun
  1. The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements, recurring payments, and sponsored content, in order to increase profits.

Pronunciation

/ɪnˌʃɪtɪfɪˈkeɪʃən/ /ɛn-/ LL-Q1860 (eng)-Vealhurl-enshittification.wav

Word forms

enshittification

Etymology

Etymology tree Proto-Indo-European *h₁én Proto-Italic *en Proto-Italic *en- Latin in- Old French en-bor. Middle English en- English en- Proto-West Germanic *skittjā Old English sċitte Old English *sċite Middle English schite English shit English -ification English shittification English enshittification From en- + shittification (“becoming shitty”). Coined by Canadian-British-American blogger, journalist, and science fiction author Cory Doctorow in 2022 as a designation for a particular phenomenon affecting online platforms.

Synonyms

crapification enshittening platform decay

Antonyms

deshittification engoodening

Related words

enshittify shittification shittiness AIpocalypse Black Mirror human fracking Muskification you will own nothing and be happy
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