English Explanatory Dictionary

sustainwashing

English dictionary entry

Meanings

noun
  1. The sustainability analogue of greenwashing (or subset thereof, in ecologic subsenses).
verb
  1. present participle and gerund of sustainwash

Word forms

sustainwashing

Etymology

From sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").

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