English Explanatory Dictionary

sustainwash

English dictionary entry

Meanings

verb
  1. To engage in the sustainability analogue of, or subset of, greenwashing.

Pronunciation

/səˈsteɪnwɒʃ/

Word forms

sustainwash sustainwashes sustainwashing sustainwashed

Etymology

From sustain + -wash, following the established pattern of greenwash, pinkwash, and similar forms (which came ultimately from the figurative-extension sense of whitewash as "to slap a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwash, as does humanewash.

This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.
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