soft power
Meanings
noun
- Political influence that is extended by means of diplomacy, media, international assistance, cultural exchanges, etc., rather than by such "hard" means as military intervention or punitive economic measures.
- A state having this kind of power.
Pronunciation
Word forms
Etymology
Coined by American political scientist Joseph Nye in the late 1980s and popularized in the 1990 book “Bound to Lead: The Changing Nature of American Power”.
Related words
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