soft launch

Meanings

1. The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
2. The release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.
3. The subtle or ambiguous announcement of a romantic relationship, often via social media.

1. Alternative form of soft-launch.