smokey bear
Meanings
noun
- Alternative form of Smokey Bear (“highway patrolman”).
name
- A fictional bear dressed as a ranger who acts as a symbol of forest fire prevention, with the slogan "Only you can prevent forest fires."
noun
- A policeman, especially a highway patrol officer.
- A ranger or park service employee that deals with the public.
- A firefighter.
- A campaign hat.
- An aircraft used to drop defoliants in the Vietnam War.
Word forms
Etymology
From an ad campaign first introduced in 1944 by Foote, Cone and Belding in cooperation with the Forest Service and the Ad Council. The name was inspired by “Smokey” Joe Martin, a New York City Fire Department hero who suffered burns and blindness during a bold 1922 rescue. (Later, in 1950, an actual burned black bear cub was named Smokey and took on this symbolic role.)
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