English Explanatory Dictionary

slogan

English dictionary entry

Meanings

noun
  1. A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
  2. A catchphrase associated with a product or service being advertised.
  3. A battle cry among the ancient Irish or highlanders of Scotland.

Pronunciation

/ˈsləʊɡ(ə)n/ /ˈsloʊɡən/ En-us-slogan.ogg

Word forms

slogan slogans sloggorne slughorn slughorne

Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

Synonyms

motto strapline tagline

Derived words

counterslogan sloganed sloganeer sloganeering sloganise sloganize sloganising sloganizing sloganism sloganization sloganizer sloganless slogo
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