prosumer

Meanings

1. A person in postindustrial society who combines the economic roles of producer and consumer.

1. Targeting serious, enthusiastic consumers, incorporating professional features but often modified for non-professional use.
2. High-end.

1. A serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower-level) professional, or aspiring to that.

Etymology

Etymology tree Proto-Indo-European *per-der.? Proto-Indo-European *per-der.? Proto-Indo-European *pér Proto-Indo-European *-o Proto-Indo-European *pró Proto-Indo-European *pro- Proto-Italic *pro- Latin prō- Proto-Indo-European *dewk- Proto-Indo-European *déwkti Proto-Italic *doukō Latin dūcō Latin prōdūcōder. Middle English produce English produce Proto-Indo-European *-yósder. Proto-Italic *-āsjos Latin -āriusnom. Latin -āriusbor. Proto-Germanic *-ārijaz Proto-West Germanic *-ārī Old English -ere Middle English -ere English -er English producer Proto-Indo-European *ḱe Proto-Indo-European *ḱóm Proto-Italic *kom Proto-Italic *kom- Latin con- Proto-Indo-European *upó Proto-Italic *supo Latin sub Latin sub- Proto-Indo-European *h₁em-der. Proto-Italic *emō Latin emō Latin sūmō Latin cōnsūmōder. Old French consumerbor. Middle English consumen English consume ▲ English -er English consumer blend English prosumer Blend of producer + consumer, coined by futurologist Alvin Toffler in his book The Third Wave (1980). Concept based on suggestion by Marshall McLuhan and Barrington Nevitt in their 1972 book Take Today (p. 4) that consumers would take on producer roles in mass customization.