pinkwashing

Meanings

1. The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior.
2. The practice of a company using support of breast cancer-related charities to promote itself and its products or services.
3. The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.

1. present participle and gerund of pinkwash

Etymology

From pink + -wash + -ing. The LGBT-related sense derives from the fact that the colour pink is often associated with homosexuality and LGBT culture. The breast cancer-related sense refers to the pink ribbon, an international symbol of breast cancer awareness.