personal brand

English dictionary entry

Meanings

noun
  1. The public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media.

Word forms

personal brand personal brands

Etymology

Popularized by American consultant and author Tom Peters.

This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.