Pepsi paradox

English dictionary entry

Meanings

name
  1. The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.

Word forms

Pepsi paradox the Pepsi paradox
This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.