Osborne effect

English dictionary entry

Meanings

name
  1. The phenomenon whereby the premature announcement of a new product leads customers to cancel or defer orders for the existing product, since it will soon become obsolete.

Word forms

Osborne effect the Osborne effect

Etymology

In reference to the Osborne Computer Corporation, a company that took more than a year to make its next product available, and eventually went bankrupt in 1983.

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