English Explanatory Dictionary

open rate

English dictionary entry

Meanings

noun
  1. A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
  2. A similar measure applied to conventional advertising mail.

Word forms

open rate open rates
This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.
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