mislaunch

Meanings

1. An attempt to launch something which results in it not following the intended trajectory.
2. The act of accidentally launching something.
3. The failure of a marketing campaign to introduce a new product.

1. To launch a projectile or vehicle so that it does not follow the correct trajectory.
2. To accidentally launch something that should not be launched.
3. To fail in the introduction of a product or program.

Etymology

From mis- + launch.