mindshare

English dictionary entry

Meanings

noun
  1. The share (portion) of one's mind or headspace that has been garnered by a concept; the amount of attention or awareness that a concept gets in one's mind, especially in competition with the many other potential objects of attention, given the limits and opportunity cost of one's attention.
  2. A consumer's awareness of a particular brand or product compared to that of its rivals.

Word forms

mindshare mindshares mind share

Etymology

From mind + share.

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