microbrand

English dictionary entry

Meanings

noun
  1. A small commercial brand which is only recognised in a particular geographic or niche-interest market.
verb
  1. To use a brand of this kind.

Pronunciation

/ˈmʌɪkɹə(ʊ)bɹand/

Word forms

microbrand microbrands microbranding microbranded

Etymology

From micro- + brand.

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