micro-retailing

English dictionary entry

Meanings

noun
  1. A retail model including things like small-scale pop-up shops and boutique storefronts that leverage a variety of innovative downsized activities.
  2. A small, demographically targeted store with a focus on a small selection of popular products.
  3. Small, independent, family owned business in a developing nation.

Word forms

micro-retailing

Etymology

From micro- + retailing. Grew in popularity as ecommerce merchants experiment with opening lower-risk physical retail spaces.

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