merchandising
Meanings
noun
- gerund of merchandise
- Trade in merchandise.
- The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale.
- The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise.
verb
- present participle and gerund of merchandise
Pronunciation
Word forms
Etymology
From Late Middle English marchaundising (“commerce, trading; commodities, goods; (plural) dealings with other persons”) [and other forms], from marchaundisen (“to engage in commerce, traffic”) (see further at merchandise (verb)) + -ing (suffix forming gerunds). The English word is analysable as merchandise + -ing (suffix forming nouns from verbs).
Synonyms
Related words
Derived words
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