merchandising

English dictionary entry

Meanings

noun
  1. gerund of merchandise
  2. Trade in merchandise.
  3. The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale.
  4. The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise.
verb
  1. present participle and gerund of merchandise

Pronunciation

/ˈmɜːt͡ʃ(ə)ndaɪzɪŋ/ LL-Q1860 (eng)-Vealhurl-merchandising.wav /ˈmɝt͡ʃənˌdaɪzɪŋ/

Word forms

merchandising merchandisings merchandizing

Etymology

From Late Middle English marchaundising (“commerce, trading; commodities, goods; (plural) dealings with other persons”) [and other forms], from marchaundisen (“to engage in commerce, traffic”) (see further at merchandise (verb)) + -ing (suffix forming gerunds). The English word is analysable as merchandise + -ing (suffix forming nouns from verbs).

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