English Explanatory Dictionary

marchitecture

English dictionary entry

Meanings

noun
  1. A non-technical depiction of the architecture of a system, service, product line, or organization that has been simplified or made more conceptual for use in marketing communications.
  2. An unfinished architecture that only exists as a figment of marketing.
  3. An architecture whose design is dictated by marketing considerations.

Word forms

marchitecture marketecture

Etymology

Blend of market + architecture.

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