English Explanatory Dictionary

loss leader

English dictionary entry

Meanings

noun
  1. An item that is sold at or below cost in an effort to stimulate other profitable sales.

Pronunciation

/ˈlɒs ˈliːdə(ɹ)/ /ˈlɔs ˈlidɚ/ en-au-loss leader.ogg

Word forms

loss leader loss leaders
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