IKEA effect

English dictionary entry

Meanings

noun
  1. A cognitive bias in which consumers place a disproportionately high value on products they were involved in creating.

Word forms

IKEA effect IKEA effects

Etymology

The name derives from the Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly.

This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.