humanewashing

English dictionary entry

Meanings

noun
  1. The humaneness (animal welfare) analogue of greenwashing.
verb
  1. present participle and gerund of humanewash

Word forms

humanewashing

Etymology

From humane + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").

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