humanewashing
Meanings
noun
- The humaneness (animal welfare) analogue of greenwashing.
verb
- present participle and gerund of humanewash
Word forms
Etymology
From humane + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").
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