hot medium

English dictionary entry

Meanings

noun
  1. Any medium that is rich in sensory data (e.g. high-definition film) and thus requires relatively little involvement by the viewer, reader, etc. in order to be consumed.

Word forms

hot medium hot media

Etymology

Coined by Marshall McLuhan, based on French anthropologist Lévi-Strauss' distinction between hot and cold societies.

Antonyms

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