high concept

Meanings

1. An appealing and easily communicable idea for a work (such as a book, film, or television programme).
2. A style of work (such as a book, film, or television programme) characterized by appealing and easily communicable ideas.
3. The overarching idea or theme of a work, particularly one perceived as highly artistic or intellectual.

1. Alternative form of high-concept.

Etymology

PIE word *ḱóm From high (adjective) + concept (noun), variously attributed to the American media executives Barry Diller (born 1942) when he was working at the American Broadcasting Company in the 1970s, or Michael Eisner (born 1942) during his term as president of Paramount Pictures from 1976 to 1984.