English Explanatory Dictionary

guerrilla marketing

English dictionary entry

Meanings

noun
  1. An advertising strategy that uses unconventional interactions in order to promote a product or service.

Word forms

guerrilla marketing

Etymology

Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).

This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.
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