English Explanatory Dictionary

Gruen transfer

English dictionary entry

Meanings

name
  1. The change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.

Word forms

Gruen transfer the Gruen transfer

Etymology

Named after Austrian-American architect Victor Gruen (1903–1980).

Synonyms

Gruen effect
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