English Explanatory Dictionary

greenovator

English dictionary entry

Meanings

noun
  1. A consumer focusing on environmental and sustainability concerns rather than prestige offered by the opportunity of owning a luxury item.

Pronunciation

LL-Q1860 (eng)-Vealhurl-greenovator.wav

Word forms

greenovator greenovators

Etymology

Blend of green + innovator. First introduced in a German-language 2009 study on customer segments of automobiles by management consulting firm Arthur D. Little Zukunft der Mobilität 2020 – Die Automobilindustrie im Umbruch?, though it seemingly circulated under the radar with American city engineers.

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