English Explanatory Dictionary

greenhushing

English dictionary entry

Meanings

noun
  1. A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders.

Pronunciation

LL-Q1860 (eng)-Vealhurl-greenhushing.wav

Word forms

greenhushing

Etymology

Blend of greenwashing + hushing. Coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008.

Related words

greenlash greenwash
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