good wine needs no bush

English dictionary entry

Meanings

proverb
  1. There is no need to boast or advertise about something of good quality.

Word forms

good wine needs no bush

Etymology

First recorded in the epilogue to As You Like It by William Shakespeare: "If it be true, that good wine needs no bush, ’tis true, that a good play needes no Epilogue." Here, the term bush denotes a branch or bunch of ivy formerly hung as a vintner’s sign in front of a tavern.

Related words

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