goji

English dictionary entry

Meanings

noun
  1. A fruit in the genus Lycium, especially in commercial products where it is promoted as a superfruit.

Pronunciation

/ˈɡoʊ.d͡ʒi/

Word forms

goji gojis

Etymology

A marketing coinage, likely an altered pronunciation of Mandarin 枸杞 (gǒuqǐ). The earliest known usage in print was in a publication in 1996. The first usage in the LexisNexis database is a newspaper article in 2002. Wider usage began in 2003 and 2004.

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