English Explanatory Dictionary

glocalization

English dictionary entry

Meanings

noun
  1. The global distribution of a product or service that is tailored to local markets

Pronunciation

/ˌɡləʊ.kə.laɪˈzeɪ.ʃən/ LL-Q1860 (eng)-Vealhurl-glocalization.wav /ˌɡloʊ.kə.laɪˈzeɪ.ʃən/

Word forms

glocalization glocalizations

Etymology

Blend of global + localization.

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