English Explanatory Dictionary

focus group

English dictionary entry

Meanings

noun
  1. A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

Word forms

focus group focus groups

Etymology

Coined by psychologist and marketing expert Ernest Dichter.

This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.
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