eyecatch

English dictionary entry

Meanings

noun
  1. A short scene or illustration used to begin and end a commercial break in a Japanese television program.

Pronunciation

/ˌaɪˈkæt͡ʃ/

Word forms

eyecatch eyecatches

Etymology

Phono-semantic matching of Japanese アイキャッチ (aikyatchi), itself a wasei eigo (和製英語; pseudo-anglicism) derived from eye + catch.

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