English Explanatory Dictionary

euphemism treadmill

English dictionary entry

Meanings

noun
  1. The process by which euphemisms fall into disuse and are replaced by new ones, as the old ones become socially unacceptable over time.

Pronunciation

LL-Q1860 (eng)-Flame, not lame-euphemism treadmill.wav

Word forms

euphemism treadmill

Etymology

Coined by Steven Pinker in 1994, but preceded by Sharon Henderson Taylor's 1974 "euphemism cycle."

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