English Explanatory Dictionary

entrepreneurial customer

English dictionary entry

Meanings

noun
  1. A highly engaged and loyal customer who collaborates with intrapreneurs in order to continuously provide innovative ideas, solutions and insights to develop the organization’s strategy, products and services, contributing to its vision and mission statements in return of financial and/or non-financial incentives.

Word forms

entrepreneurial customer entrepreneurial customers

Etymology

Blend of entrepreneurial + customer.

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