English Explanatory Dictionary

direct response

English dictionary entry

Meanings

noun
  1. Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller.

Word forms

direct response

Related words

direct mail direct marketing direct selling
This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.
Back to search All on D Russian dictionary Dahl dictionary