chickenize

Meanings

1. To make chicken-like or suitable for chickens.
2. To make (an industry or field of commerce) into a vertically and horizontally integrated industry.

Etymology

From chicken + -ize. In the business sense popularized by American journalist Christopher Leonard in the context of the US poultry industry, where just a few companies control almost all aspects of chicken production, such as feed, medicines, and chicken houses. This model was later followed by other industries (they chickenized).