business as usual

English dictionary entry

Meanings

phrase
  1. The normal course of an activity, particularly in circumstances that are out of the ordinary.
  2. The normal execution of standard functional operations within an organisation, particularly in contrast to a project or program which would introduce change (although that change may itself become business as usual).
adj
  1. That is usual, expected, not extraordinary.

Pronunciation

en-au-business as usual.ogg

Word forms

business as usual business-as-usual

Etymology

Popularized by Winston Churchill as motto in World War I.

Related words

This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.