English Explanatory Dictionary

brandwash

English dictionary entry

Meanings

verb
  1. To alter a brand in an attempt to improve negative public perception of the brand or company.
noun
  1. An alteration of this kind.

Word forms

brandwash brandwashes brandwashing brandwashed

Etymology

Blend of brand + whitewash.

This entry uses open data from Wiktionary (CC BY-SA/GFDL). Word forms are used for search and are not indexed as separate pages.
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