below the line

Meanings

1. Pertaining to points scored for tricks bid and won, which count towards game.
2. Taking place underneath an online article, video or other item of content, as part of a comments section or related discussion forum.
3. Targeting specific demographics through trade shows, search engine advertising, etc. rather than the mainstream media.
4. Who do not guide and influence the creative direction, process, and voice of a given narrative in a film, such as the boom operators, hair stylists, and location managers.
5. Of expenses: paid for standard ongoing concerns such as insurance and technical equipment and crew.