banner blindness

English dictionary entry

Meanings

noun
  1. A tendency to ignore banner ads and similar-looking banners on websites.

Pronunciation

en-au-banner blindness.ogg

Word forms

banner blindness

Etymology

Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

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