aura farming
Meanings
noun
- The act of cultivating an appearance or aesthetic of effortless, nonchalant charisma.
verb
- present participle and gerund of aura farm
Pronunciation
Word forms
Etymology
A combination of the slang terms aura (“person's unique charismatic aesthetic”) + farming (“repetitive behavior to procure a desired outcome”). The term originates in early 2024, (around the time the slang sense of aura became popular), but was further popularized in mid-2025 after a video of Indonesian boy Rayyan Arkan Dikha dancing on a boat went viral on TikTok.
Related words
Derived words
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