almond mom

Meanings

1. A mother who promotes (or herself follows) an inadequate diet with poor nutritional value and low calories, usually to promote a slender body image.

Etymology

From almond + mom, in reference to the healthy foods such as almonds which they promote. Popularised on social media service TikTok in late 2022 and early 2023; it emerged in response to a viral video posted on the service that featured a clip from the American reality television series The Real Housewives of Beverly Hills in which model Yolanda Hadid instructs her daughter Gigi to eat almonds because she feels weak.