English Explanatory Dictionary

advertorial

English dictionary entry

Meanings

noun
  1. An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.

Pronunciation

/ˌædvɚˈtɔɹi.əl/ /ˈæd.vɜːˌtɔːɹ.i.əl/

Word forms

advertorial advertorials

Etymology

Blend of advertisement + editorial, 1946.

Related words

native advertising
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